FIRE AR on BFM Business: Augmented Reality for Fire Training
On Thursday, October 9, Laurent Koucem, CEO of IRWINO, was the guest of Laure Closier on Le Pitch segment of the Good Morning Business show on BFM Business. Live on air, he presented FIRE AR, the augmented reality fire training simulator developed in Guyancourt.
This French innovation now enables thousands of employees to train in fire safety, directly in their work environment, without real fire, without danger, and without consumables.
Laurent Koucem's appearance: FIRE AR, the IRWINO augmented reality innovation on BFM Business
That morning, when the alarm rings at 4:30 AM, the stress rises in an instant. Laurent feels a mix of stage fright and excitement: he will have to face the dynamics of live television, the intensity of the studio, and the pleasure of meeting journalists we follow on our screens, both distant and close.
5 minutes to convince, live on air
This is the challenge that Laurent Koucem, CEO of IRWINO, takes on that morning as a guest of Laure Closier on Le Pitch segment of the Good Morning Business show, broadcast on BFM Business, on Thursday, October 9 at 6:15 AM.
For five minutes, he presents FIRE AR, our augmented reality fire simulator. A French innovation designed, developed, and manufactured in Guyancourt (78).
He shares what makes our DNA:
Training better and faster
Combining realism, safety, and sustainability
Optimizing training time and costs
Because yes, FIRE AR allows you to train to respond to a fire outbreak in an office, a workshop, a nursing home, an industrial site -- in short, in all professional spaces...
Thanks to real connected extinguishers (CO2, Water Spray, Powder, and Fire Hose Reel), the trainee reproduces real gestures: they remove the pin, spray the virtual fire to try to extinguish it.
Total realism, directly in the employee's workspace (FEST training), without any real projection, without risk, without consumables, without pollution: everything takes place in augmented reality.
Result: more engaging, more memorable, and completely safe learning, redefining fire training.
This is the vision -- of living, human, and responsible training -- that we carry every day at IRWINO. And seeing our innovations in the spotlight on national media is a pride shared by the entire team.
About IRWINO, publisher of immersive training solutions
Since 2019, IRWINO has positioned itself as a leading player in workplace safety innovation, transforming traditional practices into innovative ones through technological solutions such as virtual reality and augmented reality.
We have developed our training tools in collaboration with professional trainers, following the INRS frameworks, to ensure innovative tools perfectly suited to corporate professional training.
Find more information on this topic, and about virtual reality in general, in the Immersive Learning Guide, published by France Immersive Learning:
View the page on the France Immersive Learning website
Learn more about IRWINO training modules
In a professional environment of over 200 m², including a kitchen, offices, or a meeting room, you can choose from over 18 different scenarios.
In a professional environment of over 200 m², including workshops, offices, or a storage area, you can choose from over 18 different scenarios.
In a hospital environment comprising 8 rooms, a break room, a kitchenette, and safety zones, respond to fire outbreaks, manage the fire safety system report, and evacuate patients.
Evacuation of a victim from a room on fire
The victim is choking
Care of a symptomatic person
The victim faints
The victim has been burned
The victim has been burned
Assault on a victim with an open wound
The victim has an epileptic seizure
The victim goes into cardiac arrest
The victim has a thoracic wound with heavy bleeding
The victim goes into cardiac arrest while carrying a heavy load
The victim is a child going into cardiac arrest